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Women in society - The way change happened

  • Vasco
  • 6 de nov. de 2020
  • 2 min de leitura

Atualizado: 18 de dez. de 2020

Before the 1960’s, the image of women was impregnated with conservatism. It was expected from them to be caring mothers and wives. Therefore, it was rare to see them joining the workforce and even rarer to see them attending college.


However, the 1960’s would finally bring change. The stereotypical woman was slowly being left behind as it became less and less usual to see them just as housewives. They now were starting to join the workforce and to proceed studies craving for a career just as men always did.


Yet, in order to leave this stereotype behind, women had to fight! So they fought! They fought for equal rights, for the right to vote, for a change in the way they were seen by men and by society in general… Above all, they wanted a revolution in the way they saw themselves!



This facts are always important to know and usually someone can look good or even cult in a conversation just because they spent five minutes googling it. I don’t agree with “vain knowledge” and therefore I think that we must dig further. Hence, I raise the question: What made these changes possible? Today, dear readers, I bring two factors which had a high influence in women emancipation during the 20th century. I see them both as ways of “smart advertisement”.


It is not by chance that around that period it was becoming more an more usual to see super heroines starring in comic books, such as the timeless and widely known Wonder Woman. Incredibly, for most people, it may have been the first time they saw women being characterized by their intelligence, beauty, courage and ultimately by their freedom all at the same time by media, comics, movies, etc.




A friend of mine, called Barbie, also had an important role in this subject. The toy emerged in 1959 and since its launch, girls all over the world started throwing away those ugly and scary porcelain dolls that for ages had been influencing them to become the good mothers and wives well seen by society.


Barbie was a revolution! Young ladies now had a completely different standard of the image of a woman. Just as Princess Diana of Themyscira, Barbie was a sign of beauty and freedom at the time. They were, in my opinion, two crucial ways to transmit change that are not given enough credit when we discuss women emancipation in the 20th century.


Although Barbie was something incredible and revolutionary at the time, nowadays its role can be a bit controversial. The skinny blonde doll formed a new stereotype in which young girls have a preconceived idea that they must look like the doll to fit in.




Now is up to you, readers. Leave a comment stating your opinion about my friend Barbie nowadays :)



The information on this post was mainly acquired while discussing the theme with other people but if you still want to find out more about it, you can always take a look in the sites below:







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